Yahoo, in desperate need of good buzz these days, today launched Yahoo! Buzz, promising to uncover and deliver the most interesting and relevant content from Web sites across the Internet to the Yahoo homepage.

Sounds like a search engine! Social search anyone?

The only problem: Y Live! redux. This was the message on Yodel Anecdotal, Yahoo's official corporate blog:

"Not Found ... Sorry, but you are looking for something that isn't here. How did I get here?"

I know how I got there, Yahoo. The question is, How did you get here?

We saw your new Y! buzz logo on TechCrunch but not on Yahoo!

Still in beta, the new Yahoo! Buzz allows consumers to vote (Digg) and even submit to Digg and other social media sites.Yahoo! Buzz also uses search patterns to identify stories and videos from news sources and blogs.

The prize? Editorial consideration for feature placement on Yahoo.com.

The audience? More than 500 million users. The final judge? Human editors.

Yahoo! Buzz ranks the most popular content using what Yahoo terms "a unique approach that combines consumer votes with search popularity" to give a story a Buzz Score. The Yahoo initiative creates a lens (Squidoo!) on what people are most interested in to enhance relevance on Yahoo.com, and help publishers deliver content to a wider Yahoo audience.

The goal? To make Yahoo the gateway to the Internet again. The world's home page.



In its beta phase, Yahoo Buzz has content from nearly 100 publishers, ranging from large online publishing brands to small, influential blogs. It will open up to all publishers interested in having their content included in Yahoo! Buzz.

Participating publishers are given an online 'badge' enabling their readers to vote and submit stories to Buzz in real-time. Stories with the highest Buzz Scores will be highlighted via direct links to the publishers' sites from http://buzz.yahoo.com and submitted to Yahoo.com's editors for possible coverage on the Yahoo! homepage.

Yahoo "allows" users to submit Buzz stories to social news sites including delicious, Digg, Facebook, Propeller, Reddit and Stumbleupon.

We'd like to see Yahoo try to stop 'em!

Yahoo Buzz promises to form the basis for an open ecosystem of publishers, advertisers and consumers.

Coming soon: new syndication and monetization tools that enable publishers to share relevant content, connect to more advertisers and reach a broader audience. For example, a Yahoo! Buzz API will enable publishers to add customized Yahoo! Buzz modules or shortcuts to their sites to showcase their own most buzzed items or other popular stories on relevant topics.

Over time, Yahoo expects this to extend into a powerful content exchange that connects owners of content with distributors of traffic.

Adsdaq anyone?

So who were the mystery beta testers? The proponents of the "Free-conomics." Find out what Yahoo and fire hoses have in common after the jump.Click to read the rest of this post...



Posted on Tue, 26 Feb 2008 00:14:56 -0500 at http://feeds.searchenginewatch.com/~r/se...226-001456