Is Santa Claus a savvy Web marketer? In today's Link Love column, "Link Building Case Study: Santa Claus," Sage Lewis looks at a few Christmas sites that are labors of love -- illustrating that if you want links, you have to find something you truly love and build it on your site. You simply can't build something that's link-worthy any other way.



Posted on Thu, 20 Dec 2007 00:00:02 -0500 at http://feeds.searchenginewatch.com/~r/se...220-000002