Many companies have chosen to expand overseas with the growing global economy. With this, each multinational must develop a search marketing strategy for each new international market, which also fits into a holistic global search strategy. In today's Big Biz column, "Global SEO Strategy: Advanced Search for Large Enterprises," Aaron Shear explains that advanced global SEO requires more than just keyword research, translation, and localization. He offers a primer on key issues to consider when developing global search engine strategies.



Posted on Tue, 26 Feb 2008 00:00:02 -0500 at http://feeds.searchenginewatch.com/~r/se...226-000002